Photography: Garret Price
I couldn’t be more excited to welcome you to the brand new format for Style Soufflé, as this has been a few months in the making. Since October, I’ve been working very closely with Tori Fletcher, of Harper Maven, to create a beautiful online destination that lies parallel to the growth of the Style Soufflé brand. So, to properly welcome you to the site, I thought I’d take a moment to share with you the motivation behind the blogs redesign as-well-as explain a few of its features that were specifically created with you in mind!
When I first launched Style Soufflé, just a short year and a half ago, I had no idea what I was really getting myself into nor the impact it would have on my future. While I knew I wanted to have fun and use Style Soufflé as platform to be creative, I didn’t go into this process with a clear manifesto. I was just a recent college graduate with a creative heart, love for fashion, and need for adventure.
Over the last eight months however, Style Soufflé has grown to become a brand that truly reflects me and everything I love. It’s become less street style and more editorial, as if you were picking up your favorite glossy or coffee table read. My motivation has been to incorporate high-fashion elements into everyday outfits in a way that is both practical and functional. I want to transport each of you through each post, to become immediately drawn to the world that the outfits exists in. So, this redesign is the step in that direction.
I would like to extend a huge THANK YOU to Mrs. Tori Fletcher at Harper Maven! Re-designing my business, my baby, during the Holiday’s, and all while planning a wedding was a breeze all thanks to you! It’s bittersweet to see things come to an end, and I am definitely going to miss our daily chats! You have such a special gift, and I can’t thank you enough for caring for Style Soufflé as if it were your own!